Instagram Tips for Makers Before a Market
A successful market starts long before you set up your booth. One of the best ways to build excitement, attract new customers, and encourage repeat visitors is by using Instagram in the days and weeks leading up to the event.
Whether you're a seasoned vendor or attending your very first market, a little planning on social media can make a big difference. Here are some simple Instagram tips to help you make the most of your next market.
1. Start Talking About the Market Early
Don't wait until the day before the event to mention you're attending.
Begin posting about the market two to three weeks in advance. Share the event details, tag the market organizer, and let your followers know where and when they can find you.
The more often people see your posts, the more likely they are to remember to stop by.
2. Share Sneak Peeks
Build excitement by giving your audience a preview of what you'll have available.
Post photos or videos of:
New product launches
Best-selling items
Limited-edition market exclusives
Works in progress
Packaging and finishing touches
A little anticipation can encourage shoppers to visit your booth before popular items sell out.
3. Use Instagram Stories Every Day
Stories are a great way to stay top of mind without overwhelming your feed.
Share quick updates like:
Products you're making
Packing orders
Booth prep
Countdown stickers
Polls and questions
Behind-the-scenes moments
These casual updates help your audience feel connected to your business.
4. Tag the Market and Other Vendors
Whenever you post about the event, tag the market organizer and use the official event hashtag if one is available.
You can also tag fellow vendors whose products complement yours. Supporting one another helps everyone reach a larger audience and builds a stronger maker community.
5. Show Your Personality
Customers don't just buy handmade products—they buy from people.
Introduce yourself, share why you started your business, or post a short video talking about what you'll have at the market. Being authentic helps people feel like they already know you before they arrive.
6. Remind People Why They Should Visit Early
If you have limited quantities, exclusive products, or one-day-only specials, let your audience know.
Creating a sense of excitement can encourage shoppers to visit your booth earlier in the day.
7. Make Your Booth Easy to Find
In the days leading up to the market, remind followers where you'll be located.
Share:
Your booth number (if applicable)
A map of the venue
Parking information
Market hours
Payment methods you accept
The easier you make it for customers to find you, the more likely they are to stop by.
8. Post During Market Day
Don't forget about Instagram once the event begins.
Share photos and videos throughout the day showing your booth, happy customers (with permission), and any products that are selling quickly. If inventory is running low, let people know—it may encourage them to stop by before it's gone.
Final Thoughts
Instagram is one of the easiest and most effective ways to connect with customers before a market. You don't need perfect photos or professionally produced videos—consistency and authenticity matter far more.
By sharing your excitement, giving followers a behind-the-scenes look, and reminding them where to find you, you'll build anticipation before the event even begins.
At Handpicked Markets, we love seeing our vendors showcase their creativity online just as much as they do in person. A few thoughtful posts can help turn followers into visitors—and visitors into loyal customers.
